Technically speaking, a website is made up of web-pages, each of which may have sub-pages, and those in turn may also have sub-pages, and each and every one can be indexed by the content hungry search engines. Now that the basics are covered, what is a website, other than web-pages? A website is, or should be, a representation of you or your business, whichever case applies, and this means a lot more than pages, it means attitude, image, action, feelings, information, and the list goes on….
How do you express attitude of a website? Think about this carefully, what is the attitude of your business? Is your business about helping, supporting, serving, or do you just want a wham bam thank-you-mam sale? Here is where what works, and what should be will in some cases differ, because for many, if not most website businesses, the first thing they want is your email address! These types will have a pop-up style landing page that informs you to sign up now so that you don’t miss out on whatever it is they are selling, is that the attitude of your business? If so, stop reading now, I can’t help you because service and support are what this article is about.
Yes, attitude is a part of the image, but taken to the next level, attitude in this case is the reality, image is the perception, and perception is powerful, but, perception can be misleading. Have you ever gotten an email offering to solve all of your problems, then, in reality it was just a rip-off? You percieved that email to be helpful, but it wasn’t, and what you are left with is the image, the image that whoever sent this to you is a crook, see where this is headed? A website gets it’s image from it’s attitude and it’s actions.
When you think of your business, what does it do? What action does a customer get? If you are a plumber, and you have a plumbing website, why would someone go to your site? Obviously, they can’t click the mouse and have their pipes stop leaking instantly, but, they can see what your attitude is, is your site simply a name address and phone number, maybe with your regular office hours and a picture of you and your truck, or, does your website offer some sort of interaction? Is there a place where other, happy and maybe not so happly customers have left a comment? Is there detailed info on what they should do first, like cut-off the water, turn off the hot-water heater, or whatever applies? Can you help them, without getting paid? This is important, very sldom is a plumber going to leave his kid’s ball-game to run to your house in time to stop a flood, but maybe, just maybe, having a tip or two in an article about “what to do if” could help them, and then, they can call to set an appointment, either a right-now emergency, or, Monday afternoon, whatever is best for them, and that is the key, what action can your website do, for them? Once a customer gets help from your friendly and informative website, what kind of image will they have of you?
Why do I need a website?
This question may have already been answered, but, let me go a bit deeper. Imagine back in the old west days, back when the railroad, stage-coach and pony express were high tech, what happened when the telegraph came along, the telephone, television and then cell phones and pagers? Well, the Internet is today’s best tool, after all, compare email to the pony express, heck, even the US Post Office of today can’t compete with email!
Some things grow in importance, could you imagine life without all of our modern goodies? Ok, sometimes, but most of the time, no way! Today we have Smart Phones, cell phones now allow you to use the internet, even TV’s have this option. No, not everyone has a smart phone, the internet, or whatever, but these folks are not excluded when you have a website, but think of all of the potential customers that are excluded when you don’t!
Now, if you don’t have a website, or if your website needs more attitude, give me a call, send an email (https://bustinloosehosting NULL.com/billing/contact NULL.php), I am here to help.